Founder · Athlete · Actor · Kota, Rajasthan

From the court to the leopard hills to the AI stack.

I'm Jishan Ali Mansuri: founder of Jawai Safari, OG AI Lab and Zelrin, co-founder of CAT Hospitality LLP, a national-level basketball player and an actor seen in Half Girlfriend and Test. Whatever I take on, I build the whole thing myself.

Jishan Ali Mansuri at the Jawai dam, Rajasthan
Jishan Ali MansuriRajasthan, India
9live products, each built end to end
Silverkorfball, National University Games
2feature films: Half Girlfriend and Test
MBAInternational Business, ESLSCA Paris

What I run today

Every one of these is live and owner-run. The travel side grew out of Rajasthan's wild country; the software side grew out of needing better tools than the ones I could buy.

A marketer who taught himself to build

I graduated from Ramjas College, University of Delhi, took an MBA in International Business at ESLSCA Business School in Paris, and then spent years running advertising, tourism and D2C ventures in India, among them JAM Advertising & Tourism, NN Nutrition and 5D Marketing.

Jawai changed the shape of things. Founding Jawai Safari, and later building CAT Hospitality LLP with my co-founder Shaurya Bathla, taught me that guests remember trips that are run personally, priced honestly and rooted in real local knowledge. That philosophy now runs through every travel brand I operate under CAT Hospitality LLP.

Along the way I taught myself full-stack and AI engineering, because the tools I needed either did not exist or cost more than they returned. Today I ship the whole stack on my own: the AI pipelines, the web apps, the booking systems, the payments, the SEO, the ads and the production servers they all run on.

What ties the two worlds together is a simple belief: when people land where they genuinely fit, whether that is the right career or the right holiday, they get far more out of it. Most of what I build is an attempt to make that match happen with less luck involved.

Court, set and camera

Long before the first website, I competed and performed. Both still shape how I work: turn up prepared, play for the team, and deliver on the day.

Sport

National-level basketball

Played basketball at the national level. Years of early practice, team discipline and performing with a scoreboard running, which turns out to be good training for running businesses.

Sport · Medal

Korfball silver, National University Games

Silver medallist in korfball at the National University Games. A mixed-team sport that rewards passing and positioning over individual flair.

Screen

Actor and ad-film maker

Acted in the feature films Half Girlfriend and Test, and make advertising films for brands. That camera-side experience is where the marketing instinct behind every product page comes from.

How I work

A few rules I keep across every brand, whether the product is a jeep at dawn or an API endpoint.

01

Show the real price

Prices, availability and what is included go on the page. No fake urgency, no hidden fees, no "contact us for a quote" when a number would do.

02

Owner-run, WhatsApp-first

Every brand has a human behind it who answers. Booking desks and ticketing systems are there to help that person, not replace them.

03

Build the whole thing

One person owning design, code, growth and support means fewer handoffs and faster fixes. It also means I understand every part well enough to improve it.

04

Earn search, don't rent it

Every product is built to rank for what people actually search, with honest content, structured data and speed. Ads accelerate; they are never the foundation.

Say hello

Partnerships, press, pilots for OG AI Lab, or a safari you want planned properly. The best place to reach me is LinkedIn; I read every message myself.